Capturing the feeling of a fresh weekend fit

With the launch of the first-ever men’s collection from adidas Originals, our team was tasked with creating a full range of deliverables to showcase the articles and offer styling inspiration. We wanted the collection to feel hella easygoing, but with an edge.

My role on the project centered around coming up with the art direction and styling, as well as final asset design. Here’s a quick rundown:

• I worked with the team to concept a shoot direction that felt both laidback and visually engaging

• I focused on accessories, hair and makeup that would complement the product and push the boundaries of adidas’ men’s fashion

• During post-production, I finalized selects and created the digital assets that would be highlighted on adidas.com, paid media and email

Client: adidas Originals 
Agency: Studio A
Role: Art Direction, Design