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Converse | CREATE HISTORY NOT HYPE | 2024 NBA All-Star Weekend

 

An award-winning Converse Experience for the 2024 NBA All-Star Weekend

 

Recap video

 Client: Converse
Agency: INDUSTRY
Role: Senior Designer
MUSE Platinum Winner - Brand Engagement Event
MUSE Platinum Winner - Launch Event

 

The Outside

 

The Inside

 

The Event

 

Space flip for SGA’s contract signing:

 

Creative Director: Jacy Weyer
Design & Art Director: Sofia Villarreal
Executive Producer: Matt O’Connor
Group Account Director: Raphael Ballard
Editor: Braulio Diaz
Director & Editor: Price Robideaux
Director of Brand Copy: John Viera
Design Director: Robb Hunter
Senior Designer: Blaire Zeller
Producer + Artist Liaison: Sabrina Taylor
INDUSTRY, Production Coordinator: Casey McIntosh
Sr. Director, Global Brand Creative / Converse: Oved Valadez